The Research Process

By 21st August 2018Retail Outlet

When it comes to design, first you must do your research. 

Sammi Burden, our Creative Director, places emphasis on analysis and strategy that provides structure and thinking for the future. 

“The biggest benefit of strategy-driven design is the creation of a common language for the design team, the strategy team, and the client to discuss design decisions.”

“This benefit extends into each step of the process. It’s essential to dedicate the time to understanding a brand and its customer rather than thinking you have the definitive answer straight away.”

“Brands know what they want to achieve but don’t always know how to achieve it.”