Traditionally, creativity sat as part of a division within a company. Today, being creative has to be part of a mindset of an entire business and encourages the ability to think laterally and strategically, to not only aid business growth but to engage both clients and staff alike.
Sammi Burden, our Creative Director, recognises creativity, is not defined by the individual, rather the participation of all, as the, ‘key to making projects and companies more effective.’
Sammi says, “You have to subtly keep reshaping, how do you know what you are doing is right? Over time it becomes evident. We actively engage the voice of all through various internal platforms to ensure the people feel part of the entire process creatively connecting people”
The role of creativity encourages a sense of personality and distinction; it is often the ultimate problem solver. It is something that will never go out of style.