Pop-up merchandising is becoming a strategic choice for brands.
During 2019, Resolution Interiors worked with Clarks to create a fast fit, pop-up solution to accommodate high stock densities for 10 new stores within the UK.
The move is being adopted for several clients we work with.
Here are some pop-up learnings to look out for.
Experience drives footfall. This relates to brands finding that connection with their customers and being able to deliver, no matter the size and longevity of the retail space.
Brands can understand choice. The Clarks project represents a better connection with localised audiences. According to the Cotton Incorporated Lifestyle Monitor Survey, 72 percent of people prefer going to a store to purchase an item.
Pop-ups are not just favoured by start-ups and online brands. Pop-ups are becoming a choice for all types of retailers that have been operating for generations. For instance. Clarks was founded in 1825 by two brothers.