Clarks have identified 10 stores across their 450 wide estate within the UK, where they are pursuing a transformative approach to better connect with their local audience.
This is about re-looking at the business model, as opposed to dialing up the brand experience and creating more of a fast fashion or outlet environment.
Resolution took this brief on to create a fast fit, low cost, pop-up merchandising solution to accommodate high stock densities and an outlet price point whilst also ensuring that the roll-out, needed to be reflective of a test concept.
The system comprises of modular shelving bays, to adapt to an array of different spaces, which includes merchandising options for accessories alongside the core product range. Where the core product is concerned, graphic panels reinforce the Clarks ‘way’ and the brand point of difference in, best fit.
Further to the design and manufacture of the system, RI are now managing the roll out and install all to be conducted in 4 weeks.