Why The Museum Store Is A Crucial Part Of The Customer Experience

This summer Resolution Interiors helped launch the new gift shop as part of the Welcome Centre and Exhibition area for St Albans Cathedral, the oldest Christian site in Britain.

Creating visitor-centric experiences are key to the longevity of historic sites as these experiences attract repeat customers and help to promote the reputation of site.

Here are some key learnings when working on museum stores:

Museum stores are becoming a point of difference, not a place that’s an afterthought before you leave a building and continue with the rest of your day. It is often the last impression your guests will have, so let’s make it a good one!

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