Tile Showroom
Retail

Clay & Rock

Client: Kings Road, London

Duration: Design & Build - on site for 10 weeks

The Brief

This showroom, situated amongst a plethora of other high-end interiors brands on London’s Kings Road, is designed to attract designers, architects and homeowners a like. The brief, finding the unifying concept to connect with three different customer groups, focuses on a design led approach. Unique zones, enable inspiration and exploration with distinct themed areas inspired by different settings, such as a countryside or Kensington-style aesthetic. The studio area displays a curated array of tiles in all shapes and sizes, textures and colours with an oversized consultation table to explore an endless number of combinations.

The Project

Our design team worked with Original Style’s interior designer to develop the concept through to design development, specification and architectural drawing pack, ready for our operations team to get going with the build. Our experience, delivering eight sites prior to this showroom was brought to bear with early engagement from our project management team. On first visit to the premises, we informed the enabling works and investment required prior to fit out. This helped to guide the development of the creative process with a clear understanding of the budget parameters. The showroom combines two separate units which required careful management of floor levels, whilst making the most of awkward spaces we had to employ clever layout solutions, such as converting an understairs cupboard to an ensuite wet room display.

Tile Showroom
Tile Showroom

A standout feature of the space is the consultation table, designed as a collaborative area where customers can interact with experts, explore samples, and refine their design vision.

Store Manager
We’re really design led, so we wanted a space that encompasses colour, options, sizes and gives a real wow factor when you walk in. Its been received really well. We’ve had people chomping at the bit to come in.
Jamie Moakes

Store Manager, Clay & Rock Kings Road

Interiors Showroom

The design quarter - Kings Road, London.

A design led interiors showroom to inspire designers, architects and homeowners with a vision for renovations.

Key team members

The success of this project came down to a team of specialists, collaborating on every element of an integrated design and build journey, with tile experts at Original Style executing beautiful product displays.

Designer

Matt Hext

Designer

Design Manager

Tom Pritchard Jones

Head of Design

Sales & Marketing Director

Charlotte Davis

Sales and Marketing Director

Division Director Retail Resolution Interiors

Jason Ledingham

Operations Director - Interim