Kärcher
Client: Kärcher, Nottingham
Duration: 3 weeks construction
The Brief
Kärcher customers love to see their products in action because getting results is a key purchase driver. Kärcher asked us to convert a brand-new industrial centre into a KOKO – a Kärcher Owned, Kärcher Operated Centre – using a proven design concept from their head office in Germany that would expand their brand offering in the UK.
The Project
After visiting existing showrooms, and interviewing staff about their needs, we modified and reconfigured two industrial units to implement the Kärcher concept. We created new showrooms, offices, welfare facilities and a kitchenette and toilets for staff, as well as the workshop that will provide the unique testing playground that staff use to demonstrate precisely how well Kärcher equipment works.
The Nottingham store also involved re-imagining one of the existing industrial entrances with a recessed glass shopfront.